ParkShow was such a blast this year!
After having attended as a volunteer last year, I was set on attending this year’s show for real. The chance to feel the excitement, snap a few shots, and wander amidst the atmosphere…I just couldn’t wait.
Divided up into four segments – two shows Friday night and two shows Saturday night – the list of designers specialized in all kinds of garments – from sweat gear, edgy casual wear, and luxury hand-made leather jackets.
And I, got a front row seat to it all.
I arrived early to check out the runway and do a quick spin before the crowds came flooding in. Hosted in Chinook mall, we were tucked into a giant room (that I didn’t even know existed), which was totally transformed into an industrial-chic atmosphere for the evening.
Red carpet and all, I walked in and glanced around.
Giant pieces of artwork covered the walls, and popup shops by each designer lined the walkways.
All culminating at the great runway, complete with DJ booth, VIP seating, and high powered lights.
Then, not wanting to be hungry all night, I headed back to the mall and into Double Zero for a slice (or six).
Back before the show started, I checked out some of the boutiques, getting a feel for what was to come down the runway later in the night.
I meandered around the artwork, which had become a red carpet of sorts – featuring Calgary’s most fashionable and a long list of who’s who. Spotting some of my favourite instagrammers and fashion bloggers, I took in the culture of high fashion that seemed to confidently fill the air.
The theme of the event was retro Miami meets art deco. Which meant bright colours, short dresses, and elaborate graphic patterns.
I wore a hippy-inspired wide leg pant (sold out, but plain-version here) and wedge sandals, and was quite surprised when a couple local photographers asked for a pic. I struck a pose as best I could, after having watched and taken notes on how the pros do it. In fact, check me out in Avenue Magazine!
Now, you know I’m not one to miss out on free food, so I made sure to try everything that ParkShow had on offer. Given that the night can be quite long, I thought it was a great idea that they were keeping their guests satisfied, while also advertising for local restaurants.
We had pizzas from double zero (guess I didn’t need dinner after all!).
Chocolates and charcuterie from Starbelly.
Macarons and lavender lemonade from Ollia.
Cold pressed juices from Cru.
And, most popular of the night, gelato from Fiasco. In honour of the night, they were serving up a special flavour – Miami Vice – blended with strawberry, pineapple, and coconut sorbettos.
Of course, the lights didn’t dim until it was fashionably late to do so. And then, one by one, out came the clothes.
Swim suits from Honubelle.
Sweat gear from Seed Yoga.
Edgy pieces from Madame Wolf.
Fashion jewellery from Kate Hewko.
Trendy laid-back pieces from Suka.
A combination of fabrics and leather goods from Lennard Taylor.
And, ending with hand crafted luxury leather jackets from Bano eeMee.
The crowd hollered and roared at their favourite looks, snapping photos and critiquing the trends.
Seated beside us, were a pair of artists, capturing their favourite looks to be displayed from the projector above.
The models did their best walks, filled with confidence, and staring us down when they struck a pose.
I had quite a few favourites, but if I had to choose one look, it would be this dress from Lennard Taylor.
Especially, when the model lifted it up and gave us a spin.
Halfway through we had a quick intermission – with just enough time to grab a drink and a snack, during which I chatted with some of the professional photographers and got a few tips.
I can’t wait to show you Part II!
If you haven’t heard of Park, check out their website here. They’re all about supporting and creating opportunities for developing artists, and their fashion events are some of the best (if not the best) in the city.